Perhaps the most common thing I hear about Facebook marketing is "IT DIDN'T WORK."

Facebook won’t work for B2B.
I tried boosting a post once and it didn’t generate sales.
<< insert the most common thing you hear >>

And in the thousands of businesses we’ve audited since 2007, the source of the problem is a strategic failure. No funnel, no list development, no content marketing, no process to generate and amplify word of mouth.

Just sales material they’re pushing out there, assuming cold audiences will just buy on the spot– like a classified ad or 95 characters of AdWords copy.

IT DIDN’T WORK.

If I’m Facebook, my challenge is how to help businesses be more engaging– to care about their customers as humans, to demonstrate etiquette against the perceived faceless masses, and to deliver stuff that people actually enjoy (while building credibility for your company).

I went to the gym for the first time in a long time, as I’m pretty chubby. After the workout, I didn’t expect to drop 50 pounds overnight. I expect to put in effort over months as part of a permanent lifestyle change.

“IT DIDN’T WORK,” I could have claimed– but we all know it’s our issue to put in the effort, instead of making Facebook, Google, Infusionsoft, the web, or whoever, the scapegoat.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu