Perhaps the most common thing I hear about Facebook marketing is "IT DIDN'T WORK."

Facebook won’t work for B2B.
I tried boosting a post once and it didn’t generate sales.
<< insert the most common thing you hear >>

And in the thousands of businesses we’ve audited since 2007, the source of the problem is a strategic failure. No funnel, no list development, no content marketing, no process to generate and amplify word of mouth.

Just sales material they’re pushing out there, assuming cold audiences will just buy on the spot– like a classified ad or 95 characters of AdWords copy.

IT DIDN’T WORK.

If I’m Facebook, my challenge is how to help businesses be more engaging– to care about their customers as humans, to demonstrate etiquette against the perceived faceless masses, and to deliver stuff that people actually enjoy (while building credibility for your company).

I went to the gym for the first time in a long time, as I’m pretty chubby. After the workout, I didn’t expect to drop 50 pounds overnight. I expect to put in effort over months as part of a permanent lifestyle change.

“IT DIDN’T WORK,” I could have claimed– but we all know it’s our issue to put in the effort, instead of making Facebook, Google, Infusionsoft, the web, or whoever, the scapegoat.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu