Simply having the latest iPhone will get more views on your pictures and videos.

The top creators aren’t sure why this is true, but I have a guess.

Facebook and Google prioritize content by engagement rate.

So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about the processing than the hardware itself) wins.

I’ve gotten nearly a million views on my submissions to Google Maps in the last month.

When I go to a new place, I spend 20 seconds in a machine gun snapping pictures like a crazy Chinese tourist.

The more popular the place, the more views my photos get since they show us as the “latest” photos and because I’m a Level 8 reviewer out of 10 levels.

I’m at 30,000 points and each photo is 5 points. So, I can earn 1,000 points by mass submitting every month, which takes about 5 minutes.

Don’t even have to leave a review— just go down to the photos section of any location on Google Maps. This section lets you submit videos, too, which you can’t do in the review itself.

If you’re a local business, encourage your customers to do what I’m doing since the photos help your SEO— arguably more than a ton of old 5-star reviews.

If you’re a real G, you’ll repurpose the photos, videos, and reviews into collages to put on your socials, GMB, and blog. Agencies do this for your clients.

People with the latest iPhone perhaps skew towards being “influencers”. Thus, they are more likely to post and care about getting engagements.

Guilty as charged with this iPhone15 Pro Max, which is only barely better than the iPhone14.

Do you think having the latest iPhone will help you get more engagement?

Or is this just a vanity play— a waste of money?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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