Dennis Yu

Pro-tip for getting the most out of your people, if you are a team lead or managing others...

Allow only ONE item to be a high priority at any point in time. Otherwise, that person will be confused.

Other team members may, out of eagerness, declare something high priority for one of your star performers, overriding what you as the leader have said is the true high priority.

They won’t realize that they’re halting work on something you critically need, because they see only their project– everything else is nebulous to them.

So if you are in a situation with multiple people working on multiple projects, beware of friendly fire.

Make sure every project has ONE lead responsible and make sure each person on the team is maintaining their list of priorities- of which only ONE task can be a high priority at any point in time.

If you’ve not experienced this type of friendly fire, consider yourself lucky. For anyone over 20 people or experiencing rapid growth with junior people, you know what I’m talking about!


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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