I used to spend 3 hours learning for every hour of doing. Fast forward twenty years, and I’m now spending 15 hours learning for every hour of doing.
My productivity has gone WAY UP, yet the percentage of time I spend actually working has done down.
My mentor, who was the CEO of American Airlines, spent hours in his corner office– feet on his desk, looking out the window.
His colleagues thought he was just spacing out, but in reality, it was his most productive time.
As CEO, he’s paid to think, not attend meetings all day. And I’m paid for results, not the number of hours I bill. So I spend most of my time thinking and learning– then take a couple of small actions that have high leverage.
The junior folks are so eager to rush into just “doing” without consideration for strategy and competence.
Measure twice, cut once— or if you have an hour to chop down the tree, spend the first 50 minutes sharpening the blade.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
Ready To Take Your Marketing Game To The Next Level?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!
