Every interaction is a deposit or withdrawal.
Sometimes a major screwup can make it go negative, resulting in overdraft fees.
The key is to make so many small positive investments that when you goof up, you’re still positive.
Most people have bank account balances that are just above zero, easily wiped out when the unexpected happens.
Or they are so transactional, they are living paycheck to paycheck.
Are you constantly making investments to build up long-term relationships, so that there’s no chance you will ever bounce checks with the people that matter to you?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
