I was helping a buddy who got overcharged by a law firm.
Their faceless, trustless site tours the delivery of high impact, high value legal services.
But more importantly, for them, they don’t show any actual experience, any actual people, any actual expertise– just a stock art, generic office building on their website.
Google, just like users, are evaluating your experience, expertise, authority, and trust– also known as EEAT.
We can ask ChatGPT to evaluate their EEAT and how strongly they answer PAA (people also ask) questions.
Below is a concise, bullet-pointed list of the issues and problems in the page content—particularly where it relies on vague statements instead of providing actual experience, people, cases, or other concrete details:
- Lack of Specific Attorney Credentials
- No mention of individual lawyer backgrounds, years of practice, or notable achievements.
- No board certifications, bar admissions, or professional awards.
- No Client Testimonials or Case Studies
- The page does not include client success stories, case outcomes, or real-life examples of the firm’s impact.
- Missing any third-party endorsements or industry recognition.
- Vague Practice Area Descriptions
- Lists general practice areas (e.g., “Administrative,” “Family,” “White Collar”) without giving examples of what the firm has done or can do.
- Lacks deeper explanations, making them read as surface-level service listings.
- Unclear History or Track Record
- No references to the firm’s founding date, growth milestones, or longevity in the market.
- No mention of high-profile clients or landmark cases that demonstrate real-world experience.
- No Named Attorneys or Team Member Profiles
- The text says the firm is “very selective” about attorneys, but doesn’t introduce who they are or why they’re qualified.
- Misses an opportunity to establish credibility by showcasing key partners or associates.
- Absence of External Recognition
- No mention of professional directories (Chambers, Martindale-Hubbell, etc.) or media features.
- No awards, rankings, or notable accolades cited to support “high impact” claims.
- Lack of Concrete Trust-Building Elements
- No disclaimers or clarity about attorney–client privilege, fee arrangements, or “past results do not guarantee future outcomes.”
- No privacy statement or terms beyond a basic footer link.
- Minimal Local/Regional Details
- While cities are listed (Miami, New York, etc.), there’s no city-specific content that shows local expertise (e.g., references to local courts, regulations, or communities).
- While cities are listed (Miami, New York, etc.), there’s no city-specific content that shows local expertise (e.g., references to local courts, regulations, or communities).
- No Frequently Asked Questions (FAQ) or Q&A Section
- The content doesn’t address common client concerns in a direct, question-and-answer format.
- Lacks detail on how the firm approaches typical legal issues in each practice area.
In summary, the site relies on broad, general statements and does not provide enough specificity to demonstrate tangible experience, expertise, authority, or trustworthiness.
Provided they do have some experience, here are the entities that this law firm should be claiming.
Even if you’re “old school” and don’t believe online reputation matters, or perhaps you have so much business that you don’t care, it’s still good to make sure you own your presence. Even if it’s just you and don’t believe you’d ever screw over a client or take on an unhappy client, things still happen.
