This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against every single post.

So now the world of Facebook advertising becomes just a little bit harder.
No more set it and forget it.

The good news is that you won’t have to deal with mass disapprovals.
When you mention “Facebook” in your post or violate the 20% text rule, all your “always on” ads get disapproved.

We believe that Facebook will suffer a revenue hit in the short run by taking away this feature since having to boost each piece of content manually is a chore.
Most will forget to do this.

But with smarter targeting options available in the “boost post” feature, to be able to run ads straight from the timeline, ad creation won’t be quite as painful.
You will have to now schedule time each week, if not more often, to promote posts.

Maybe the tool providers will jump in where Facebook left an opening.

It was good while it lasted, just like the search ads (promoted results) and the soon-to-die separate sponsored stories.

Friends, what do you think?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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