Most of you don’t have Search Console activated in your Google Analytics.
As a result, you can’t see what people are searching for even if they don’t come to your website.
For example, look at Search Console query data, where we see that way more people are searching for a “3×3 video grid” than anything else where we show up in search.
But if we sort by clicks, “Content Factory” and “Dennis Yu” drive the most traffic since it’s a higher intent search (brand terms) and higher average position.
We can also look at the top content for our site (under “landing pages”, letting us know what we should write more about, what content to tweak (for a higher position), and what isn’t working.
Let me know if you want our training on how to set up Search Console or have us do it for you.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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