If your Facebook ads are getting too “expensive”, odds are that you’re not building sequences to warm prospects up.
When you attempt to sell to a cold audience, Facebook will ding you hard, causing your CPMs (cost per thousand impressions) to spike up from $8 per thousand impressions to even $80 per thousand impressions.
So even if your CTR and conversion rate are good, with the base cost of your traffic so high, you might be priced out of the auction.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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