I just posted 100 unique pieces of content across multiple channels and brands in the last hour.

How To Set Up Your Own Content Factory | Dennis Yu

No automation, no VAs, no low-quality content.

From my photos app, I shared directly to each social network since using tools and not posting natively limits reach.

Most posts are co-created content, meaning it’s a picture or short video with someone else.

Way easier to co-create content throughout the day as the moments happen than to have to come up with topics and then a film by yourself.

I tag these other people and organizations since these posts honor them instead of talking about me.

A few days later, I’ll go back to each channel to find which posts did the best and put $1 a day against them, maybe more.

Most of the content I create is evergreen, meaning it’s not tied to a holiday or news— so my content never expires.

This lets my best performers from years ago continue to drive results for me.

And then our army of VAs can still edit the content, repurpose it, and boost it.

Because a piece of content shouldn’t only live on one channel and live only organically.

For example, this blog post could be turned into a LinkedIn post or Facebook post, so we can get distribution there, especially for SEO.

If you like this, you can learn more about how to set up your own Content Factory.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

View all posts