Dennis Yu

She called me today in a panic.

Just got laid off, has 5 kids, and needed work urgently.

I was trying to hire her since I knew she had the skills– but I wasn’t able to coordinate key details.

The anxiety and emotion of the last couple of weeks had her in a panic state, preventing her from being able to listen.

Imagine you’re a 911 operator…

People are calling you in a state of emergency.

It’s your job to listen at first, show empathy, and then provide instruction.

When someone is in a state of panic, they aren’t able to properly reason or listen.

I know this is true for me (and you, too)– so if I’m feeling any sort of emotion, especially fear, I will defer making a decision.

The decision you make under panic and fear is one you will regret later.

Some people use the HALT (hungry, angry, lonely, tired) method to diagnose and relieve problems.

I did end up hiring her, but it could have been a lot easier.

Be okay with slowing down and repeating yourself.

We’re in a crisis, so be ultra-sensitive to how people are feeling.

Pretend you’re a 911 operator, being calm when others are in a panic– even though you’re facing real challenges, too.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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