Dennis Yu

She called me today in a panic.

Just got laid off, has 5 kids, and needed work urgently.

I was trying to hire her since I knew she had the skills– but I wasn’t able to coordinate key details.

The anxiety and emotion of the last couple of weeks had her in a panic state, preventing her from being able to listen.

Imagine you’re a 911 operator…

People are calling you in a state of emergency.

It’s your job to listen at first, show empathy, and then provide instruction.

When someone is in a state of panic, they aren’t able to properly reason or listen.

I know this is true for me (and you, too)– so if I’m feeling any sort of emotion, especially fear, I will defer making a decision.

The decision you make under panic and fear is one you will regret later.

Some people use the HALT (hungry, angry, lonely, tired) method to diagnose and relieve problems.

I did end up hiring her, but it could have been a lot easier.

Be okay with slowing down and repeating yourself.

We’re in a crisis, so be ultra-sensitive to how people are feeling.

Pretend you’re a 911 operator, being calm when others are in a panic– even though you’re facing real challenges, too.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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