Facebook’s ad tool gives you demographic counts.  Here are the number of people 18+ in Singapore– 1.8 million:

We’ve left the setting on both genders and all relationship statuses.

Now we look at just the females.  There are 903,840 of them, which is about half the population.

Now let’s look at females who are seeking males– there are only 53,300 of them.

Now what one might erroneously conclude is that the difference (903,840 minus 53,300) is women seeking women.  Thus, 850,540 of these 903,840 are lesbians.

However, not everyone states their sexual preference.  So here are the females seeking females.  There are 102,980 of them, which is nearly double the number of females seeking males!

I ran the stats twice to make sure– and sure enough, these numbers check out.  By the way, if you add up the number of women who prefer either males or females, then you have a total of 156,280, which is only a sixth of the female population of about 900,000.  Thus, 5/6ths of people aren’t declaring their sexual preference.

Why?  I believe that gay people don’t want to be ostracised in certain countries, while heterosexual folks are perhaps tired of being bombarded by dating ads. But there could be also a fraction of people who are bisexual, asexual, or have other preferences.

Reminds of a friend who was filling out a form– and in the section marked sex, he said, “Yes, please!”

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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