Dennis Yu

Singapore is full of lesbians according to Facebook

Facebook’s ad tool gives you demographic counts.  Here are the number of people 18+ in Singapore– 1.8 million:

We’ve left the setting on both genders and all relationship statuses.

Now we look at just the females.  There are 903,840 of them, which is about half the population.

Now let’s look at females who are seeking males– there are only 53,300 of them.

Now what one might erroneously conclude is that the difference (903,840 minus 53,300) is women seeking women.  Thus, 850,540 of these 903,840 are lesbians.

However, not everyone states their sexual preference.  So here are the females seeking females.  There are 102,980 of them, which is nearly double the number of females seeking males!

I ran the stats twice to make sure– and sure enough, these numbers check out.  By the way, if you add up the number of women who prefer either males or females, then you have a total of 156,280, which is only a sixth of the female population of about 900,000.  Thus, 5/6ths of people aren’t declaring their sexual preference.

Why?  I believe that gay people don’t want to be ostracised in certain countries, while heterosexual folks are perhaps tired of being bombarded by dating ads. But there could be also a fraction of people who are bisexual, asexual, or have other preferences.

Reminds of a friend who was filling out a form– and in the section marked sex, he said, “Yes, please!”


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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