Spend 80% of your time on the top 10% of the performers on your team-- to maximize your company's performance.

Who would disagree with this?

One of the biggest challenges I face is that I often find myself spending 80% of my time coaching the bottom 10% of our company– neglecting the people who are doing the best work.

While we all want to help everyone succeed, be sure you’re not inadvertently punishing your best people and rewarding the “squeaky wheels” who cause problems.

Your time is limited, and not everyone will respect that. Plus, you risk offending them or making them feel unimportant if you put limits on how far you’ll personally coach them.

But you can still help the under-performers by having training systems and team leads they can call on, so it doesn’t have to be you every time they have a question.

The more you can focus on building up your leaders, and aiding them with the process, the more you can focus on what truly matters to you, eliminate constant interruption, and scale up your business.

If you’re tired and feeling like you’re not getting much done, this might be the reason.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu