Spend 80% of your time on the top 10% of the performers on your team-- to maximize your company's performance.

Who would disagree with this?

One of the biggest challenges I face is that I often find myself spending 80% of my time coaching the bottom 10% of our company– neglecting the people who are doing the best work.

While we all want to help everyone succeed, be sure you’re not inadvertently punishing your best people and rewarding the “squeaky wheels” who cause problems.

Your time is limited, and not everyone will respect that. Plus, you risk offending them or making them feel unimportant if you put limits on how far you’ll personally coach them.

But you can still help the under-performers by having training systems and team leads they can call on, so it doesn’t have to be you every time they have a question.

The more you can focus on building up your leaders, and aiding them with the process, the more you can focus on what truly matters to you, eliminate constant interruption, and scale up your business.

If you’re tired and feeling like you’re not getting much done, this might be the reason.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu