I’ve had clients that are in the firearms industry, and done consulting for a couple of branches of the armed services…

… but also had clients such as hospitals, funeral homes, insurance companies, and casket manufacturers.

I don’t have an ethical problem with this.

When we ran ads for WWE (the wrestling company), we bid on the keyword “undertaker”.

At the same time, we were bidding on “Undertaker” for a funeral home.

Can you imagine someone whose family member just passed away– and then they see an ad for WrestleMania?

I do have an ethical problem with sales consultants who come to us needing help with driving sales.

Or “make millions speaking from the stage” by info product sellers who I know don’t make any money speaking– and have never spoken on a big stage before.

I had a co-founder who works for a mattress company that has two letters in their name but sleeps on a Purple mattress.

Whatever you’re selling, can you stand behind the product?

And if you’re doing their marketing, do you believe in the product?

Many will disagree with me– but I don’t believe you should market a company you don’t have passion for.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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