I’ve had clients that are in the firearms industry, and done consulting for a couple of branches of the armed services…

… but also had clients such as hospitals, funeral homes, insurance companies, and casket manufacturers.

I don’t have an ethical problem with this.

When we ran ads for WWE (the wrestling company), we bid on the keyword “undertaker”.

At the same time, we were bidding on “Undertaker” for a funeral home.

Can you imagine someone whose family member just passed away– and then they see an ad for WrestleMania?

I do have an ethical problem with sales consultants who come to us needing help with driving sales.

Or “make millions speaking from the stage” by info product sellers who I know don’t make any money speaking– and have never spoken on a big stage before.

I had a co-founder who works for a mattress company that has two letters in their name but sleeps on a Purple mattress.

Whatever you’re selling, can you stand behind the product?

And if you’re doing their marketing, do you believe in the product?

Many will disagree with me– but I don’t believe you should market a company you don’t have passion for.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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