Building a team is 100 times harder than doing the task itself.
I focus most of my time on processes and putting people into the process.
The big mistake I made was designing work around each person. It’s what we naturally would do, especially in a small team.
But when people leave or move up, your business gets disrupted and it’s hard to fill that exact position.
Solution: structure all your work into roles, then hire people into those roles.
If you can, always ensure you have a backup person for each function, so if you lose one, you don’t get crushed— you slot in the next person who is trained for the role.
What is your best tip for managing teams– and would you like to hear more insights like this?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
