The best predictor of future performance is past behavior.
I’ve suffered years of heartache by not realizing and following this rule.
Now we have a qualifying process where people have to make one-minute videos and demonstrate they can do other actual tasks of being a performance digital marketer.
If someone says they can do X, check to see if they’ve done it themselves.
Take advice only from people who have probably done what you want to do– and you’ll weed out 99% of the impostors, eager to take your money and even well-meaning.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.