The CEO of American Airlines told me that managers are either loved or productive, but rarely both.

You see, it’s easy to be loved as a boss– don’t hold people accountable. Constantly praise, skipping the hard conversations. Let deadlines slip.

It’s medium hard to be an effective boss since it means you have to be willing to crack the whip and rid the team of parasites. Not everyone will love you when you have to deliver.

The super rare boss is both loved and effective. Studies show that less than 1% of managers are able to pull this off.

The key to their success is instilling a CULTURE so strong that weak performers don’t even make it into the company.

While the problem creators demand your attention, resist the urge to oil the squeaky wheel. Focus your time disproportionately on the high performers.

By definition, that means you cannot be spending all your time on the troublemakers, no matter how much noise or drama they cause.

Your team clearly sees when these rebels get away with their behavior, which is why your culture is defined by what you’re willing to tolerate.

Loved, productive, or both…

Which of these 3 manager types are you?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu