There is no more “content marketing”– only teaching and entertainment.
Content is what marketers push upon unwilling consumers. “Courses” and “entertainment” are what consumers willingly pay for to consume.
*** Your favorite novelist doesn’t produce content.
*** Your favorite musician doesn’t produce content.
*** Your favorite movie studio doesn’t produce content.
Change your perspective as a business to get customers and clients to WANT to hear what you share.
And the core of inbound marketing is the authority from a trusted organization, the trusted people in your vertical, and the trust of your proven expertise.
So never explicitly be in sales, though you’re always selling. Never be a content marketer, though you’re still producing stuff that drives people down the funnel.
Put yourself in your client’s shoes…Would you rather talk to an account manager (salesperson, biz dev, or synonymous role) or an expert authority in something you care about?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
