Want to know the secret to never missing a thing? I use the Boomerang by Gmail tool to bring back messages that people don’t reply on.
The downside is that if the other person continually doesn’t reply, then you get a chain of these where you have to keep chasing them.
This works most of the time– a lifesaver if you’re a business owner that is the last line of defense in your business. But it also means you have to be willing to deal with stuff like in the screenshot below.
Some people will say that you should fire people who can’t get organized or to ignore clients that can’t reliably respond. Yet some of the most loyal people I’ve known over the years were in this state of disorganization and are now solidly on top of their communication game.
I believe communication skills are more important than any sort of digital wizardry– that a reliable team beats the super genius.
Amen?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
