Dennis Yu

The Mountain and The Storm

The mountain and the cloud were friends.

They admired each other’s qualities.

The cloud admired the mountain’s grandeur, peace, and beauty– a rock-solid, comfortable place to call home.

And the mountain enjoyed the cloud’s ability to provide rain to his slopes– enthralled by the power of thunder.

But after a while, familiarity led to complacency.

The mountain didn’t like being confined to one place, unable to escape the enveloping choke of the clouds, unable to see to yonder lands.

The cloud realized, for all its supposed power, it was as wispy as the wind– no substance, weak, unloved, and unnoticed.

So to get attention, the cloud summoned all its energy to create a storm.

Perhaps a display of force would impress the mountain and rekindle what once was– to replace complacency with excitement.

On and on the storm tried with all its might– generating hurricane force, knocking down trees on the mountain, gray clouds turning to black.

But the mountain stood silently– not a reaction.
It knew it could wait out any storm, no matter how powerful.

The mountain had learned long ago to retreat inside when trouble brewed outside- deep into a place of safety.

The storm raged a few days longer, but it was futile.
No amount of force could change the mountain’s iron will.

And 3 days later, the sun came out, since the clouds were gone.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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