A good friend and I were discussing how this disruption will unfold over the next few years, as every major retail-driven manufacturer will be eventually replaced by these hot, venture-backed startups that use clever creativity to drive sales online.

B2B SaaS as a category, while still huge, is not getting the cash venture firms are throwing at DTC firms.

And all these DTC firms are more like creative shops than manufacturers– like Red Bull being a media production company that happens to sell a caffeinated beverage.

That means there is a HUGE opportunity to service these young upstarts with performance marketing services– help produce, edit, boost, and tune creatives that are also ads.

I’m looking at you, Travis Chambers, as the model agency to produce the killer videos and drive the advertising campaigns from these creatives.

If you’re seeking a job or partnership, consider understanding the intersection between video production and Facebook/YouTube ad optimization.

Understand the art and the science– to be both an artist and an accountant.

We are training this new breed of a marketer in our programs– who has left and right brain skills.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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