Dennis Yu teaching the four stages of the Content Factory
The four stages I teach and use with my team. Explore the Content Factory.
The Process

Give your best work a clear path to customers.

Your best customer stories can help someone choose you long after the job is finished. We turn photographs, conversations, and recordings into connected pages, profiles, and offers that make your work easy to understand. Start with an audit, then build the parts your business needs.

01
Find the strongest material
02
Build and connect the pages
03
Measure and improve
The pattern I see everywhere

Give your best work a place people can explore.

I’ve audited thousands of founders, operators, and athletes, and it’s almost always the same story: the work is real, the reputation is earned — but none of it is structured so Google, ChatGPT, or the right buyer can find it and trust it. I call it earned but illegible. The fix isn’t more content or more ad spend. It’s making what you’ve already done legible to the machines that decide who gets found.

The four moves

The system, start to finish.

One connected method, ordered the way it compounds fastest. You bring the raw signals; my AI agents do the heavy lifting — which is why it’s fast and a fraction of the old agency cost.

01
Diagnosis first

The Audit

We score how visible, credible, and citable you are today — a real diagnosis in about five minutes. Prescription before diagnosis is malpractice, so we always start here. You see exactly where you stand and the biggest, fastest upside.

Free · ~5 minutes
02
Build from your real work

Build your personal brand site

We sit down and work through your story, photographs, and examples. My team builds your site around that material, checks it on mobile and desktop, and connects the pages to your profiles and offers. See examples and the service scope.

Built, reviewed, and published
03
The Content Factory

We repurpose what you already have

Your reviews, photos, talks, and clips run through our four-stage Content Factory and become search-indexable articles and posts. One filming session becomes a stack of content that keeps working — the Dollar-a-Day discipline applied to authority.

Ongoing · compounding
04
The destination

Knowledge Panel & AI authority

We connect your site with consistent profiles and relevant published sources. Then we check how search engines and AI tools describe your work, correct the sources we control, and track changes over time. Google determines whether a Knowledge Panel appears.

Track what changes
See the work

The people and conversations behind the method.

I’m a former search-engine engineer with 30+ years in digital marketing, and I’ve managed over a billion dollars in ad spend for brands like Nike, Rosetta Stone, and the Golden State Warriors. I teach this at universities including Johns Hopkins. Everything here is the same method I run on my own name and my own team.

Dylan Haugen
Verified on Google at 17

A full personal brand website and a verified Google Knowledge Panel — built with this exact system.

Founders & operators
HVAC · roofing · law · more

Local-service owners and founders who do great work and finally get found and trusted for it.

Athletes & creators
The Dunk Camp field & beyond

Young athletes turned from invisible to findable — sites built straight from what’s already public.

Let’s start

See where you stand in 5 minutes.

Start with an audit of your current site and content. We identify the next useful improvements, then connect the work to a clear scope and follow-through.

Scroll to Top