Huge corporations suffer from bureaucracy– well-meaning SOPs that are actually a strait jacket, preventing progress.

On the other hand, start-ups suffer from a lack of organization— hoping to move quickly but getting in their own way.

While these stereotypes of large and small companies are mostly true, there is a 3rd category that is so dangerous that it kills most agencies and startups.

It’s the debilitating collecting of tools and formation of random spreadsheets– giving the illusion of organization.

But really, it’s to serve the personal preferences of those who have a tool fetish.

The organization structure and tools should always serve the people— not the other way around.

My mentors, who ran two Fortune 100 companies, explained this to me– that org structure should be flexible to adjust to the company’s needs.

Otherwise, we have blind obedience to something that may have seemed like a good idea or worked back then.

A CEO’s job is to reduce the friction and obstacles in the way of getting results.

Do you have processes and people that are RELENTLESSLY focused on your client’s success?

Or is there nonsense in the way?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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