The unavoidable path of work--- from employee to tasker.
The United States government has no idea how big the gig economy is–with numbers ranging from 4% to 40% of the available workforce.
We don’t know how to categorize people who have a primary job but drive Uber as a secondary income. Or the student who does FancyHands tasks during school breaks and weekends.
What will happen when the majority of work is governed by platforms? What work do you believe would NOT be better off in a platform, where there are standards, ratings, lower prices, higher availability, and other benefits of coordinated supply and demand?
If you’re an entrepreneur, be ready to increasingly hire taskers as opposed to employees, though you’ll have to have strong processes to know which type to hire where.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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