The unavoidable path of work--- from employee to tasker.
The United States government has no idea how big the gig economy is–with numbers ranging from 4% to 40% of the available workforce.
We don’t know how to categorize people who have a primary job but drive Uber as a secondary income. Or the student who does FancyHands tasks during school breaks and weekends.
What will happen when the majority of work is governed by platforms? What work do you believe would NOT be better off in a platform, where there are standards, ratings, lower prices, higher availability, and other benefits of coordinated supply and demand?
If you’re an entrepreneur, be ready to increasingly hire taskers as opposed to employees, though you’ll have to have strong processes to know which type to hire where.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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