*** THE SAAS BUYER who gets zero touches in a simple solution (tools) that’s under $200/month. The lifestyle appeal works for them, especially in the IM (Internet Marketing) crowd that we know so well (unfortunately or fortunately).
-They will keep buying products over and over, switching gears– susceptible to “launches”, shiny objects, and Lamborghinis.
*** THE ENTERPRISE BUYER who doesn’t appreciate charismatic, infomercial-style gimmicks and will happily pay $5K+ per month for results (services), backed by a sturdy process and authority from similar-style clients.
-They not only pay more, but they are long-term keepers.
// Small businesses and entrepreneurs typically fall in the former category on budget, but have enterprise expectations, which is why they live in the “dead zone”.
Who are you serving?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
