This post will probably live for years, just like some Google ads have lived over a decade untouched.
Why not let evergreen content continue to deliver royalties for you, like the “greatest hits” from your favorite rock band, though perhaps recorded 20 years ago?
It started out as just a dollar a day for 7 days at a time. And I kept adding and adding to it until having spent $1,600 so far.
Even switched the audiences up depending on the latest conferences speaking or promotion.
I’m doing this in the Pages Manager app, not desktop, not the Ads Manager, and not any of the other places. Many reasons for this.
Think about whether you are wasting your time trying to publish X times per day with new stuff all the time, versus spending 80% of your time curating your “greatest hits”.
I’ll admit that I’m lazy and risk-averse. I prefer this model better!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
