This is probably the WORST boost I’ve ever done on Facebook, among tens of thousands over the years.
Facebook charged me $50 to reach less than 250 people.
That’s not to get 250 likes or even 250 views— that’s 250 people who scrolled past me in the newsfeed.
The CPM (cost per thousand impressions) on this post is a whopping $200!
But so what, you say. I’m bidding for conversions or some other metric.
Well, if the base cost of your traffic is awful, then Facebook is telling you that they don’t like your ad, so they will let you run it but at a super high cost. It’s like driving with the e-brake on.
Look at why you’re getting penalized— too sales-ish, cold audience, targeting way too small, saying something offensive, negative feedback, many ads of the same thing, frequency too high.
Watch for this signal of high CPM to spot trouble before you end up wasting a lot of money on something you thought was pretty good.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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