Here’s the response from an unhappy customer of ours on SocialMedia.com, when I ran the ad network there a year ago. Reminds me of the United Airlines customer who was so mad about United not responding to his issues– repeatedly– that he created untied.com. United’s management stance was that they should not respond to such folks. Aside from the PR issues involved in corporate speaking on the boards or not responding, it’s a good business practice to show customers that you are taking action to give them a great performance.
The moral of the story, respond to these folks before they get so mad, they begin undermining your brand. Or better yet– don’t even allow problems to get to this point. It doesn’t matter whether you are an affiliate ad network, a seller of horse nutritional supplements, a Colorado cosmetic surgeon, or a seller of discount caskets. Take care of your customers!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
