Want to know a secret about managing an agency, especially with enterprise clients?

At best, only 15% of your time is in building campaigns or driving ROI.

So what’s the other 85%– a bureaucratic waste?

No, it’s:

– Training up team members.

– Following up when others drop the ball.

– Processing payroll, paying bills, messing with tools.

– Running marketing and sales campaigns– to field new clients.

– Philanthropic activities- to give back in the way you decide.

– Travel (I’m at the gate in Calgary right now, about to board).

– Building processes and systems,

– Learning via reading, watching videos, and listening to podcasts.

I don’t believe anyone should be working more than 1/3rd of the time since they need 1/3rd of their time to learn and 1/3rd to teach (document process and train your team).

You do the math— what happens if you’re working 75% of the time?

That’s only 25% for learning and building your team.

I’ll bet the reason you aren’t growing, ironically, is that you’re hustling so hard that you can’t delegate to a team or spend the time to improve your knowledge.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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