$200 to reach only 3,000 people– which should typically cost $30.
And we got only 20 webinar registrations, which is a $10 CPL on a FREE webinar where we’re not selling anything.
So zero ROI there, too.
But in the last two weeks, we’ve done several deals at $20K a month– deals that came because people have seen consistent, quality sharing over the last few years.
And only now did they finally decide it was time to reach out and hire us.
Facebook ads are about WHO, but not WHEN. Google ads are about WHEN, but you don’t know WHO.
So your strategy should be to continue to seed your target audience with what you know– not selling– then harvest the ROI via the emails you collect and incremental Google searches you drive.
Once you realize that– and know how to track it– your Facebook ads become quite profitable.
Are you planting seeds for the long-term harvest or are you going to Whole Foods expecting to eat your fruit right now?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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