This is my personal Topic Wheel — the content strategy map that shows what I sell at the center, the topics that demonstrate my expertise in the middle ring, and the stories and people that bring audiences in from the outside. If the SEO Tree is the architectural blueprint for how content is organized on this site, the Topic Wheel is the strategic plan for what content gets created and why.
The Topic Wheel framework works in three concentric rings: WHAT at the center (what you sell), HOW in the middle (the topics that prove your expertise), and WHY on the outside (the stories and people that attract audiences). People discover you from the outside in — they connect with a story first, explore your expertise second, and discover your offer last.
The Dennis Yu Topic Wheel Diagram
How to Read This Wheel
The dark blue center (WHAT) is what I sell: the Dollar a Day advertising strategy for local service businesses and personal brands. This is the end of the audience journey — where trust converts into action.
The green middle ring (HOW) contains the seven topics that demonstrate my expertise: Speaking and Authority, AI Apprentice Program, Digital Plumbing, Dollar a Day Strategy, Content Factory, Personal Branding, and Entity and SEO. Each of these topics has a definitive article on this site or on blitzmetrics.com, and each one maps directly to a branch on my SEO Tree.
The amber outer ring (WHY) contains the stories, collaborations, and proof points that attract audiences. These are the GrowthDay keynotes, GPeC conference appearances, podcast features on Conquer Local and the James Dooley Podcast, the 500 million token AI agent work, the roofing and plumber Dollar a Day case studies, the one-minute video stories produced through the Content Factory, and the collaborations with people like David Meerman Scott. Each WHY story connects to one or more HOW topics through dashed lines — because every story exists to demonstrate expertise, not just to entertain.
WHAT — The Center: Dollar a Day Advertising
Everything I do orbits around one core offering: the Dollar a Day advertising strategy. Spend a dollar a day to amplify your best-performing content to the right audience. This is the offering for local service businesses — plumbers, roofers, HVAC companies, electricians, landscapers — and for personal brands who want to build authority without burning through ad budgets. The Dollar a Day strategy is what I sell. Every topic I teach and every story I tell is designed to build enough trust that this offer feels like a natural next step.
HOW — The Middle Ring: My Seven Topics
Dollar a Day Strategy — The methodology itself. How to run a dollar a day in Facebook and Instagram ads against your best one-minute videos to build awareness and trust with the right audiences. Case studies from roofing companies, plumbers, HVAC businesses, and personal brands proving it works.
Content Factory — The production system for creating content at scale. Take one-minute videos, repurpose them into blog posts, social media clips, articles, and email content using documented SOPs. The Content Factory is how you fill the Topic Wheel with stories without needing a Hollywood production budget.
Personal Branding — Building personal brand websites that pass QA audits, establishing entity identity across platforms, and helping professionals present themselves as the authority they already are. This includes website builds, stories pages, and collaborations with people like David Meerman Scott who amplify credibility through association.
AI Apprentice Program — Training AI agents to execute marketing workflows. Over 500 million tokens processed, 20+ AI agents built, and a growing library of agent workflows that handle everything from content repurposing to SEO auditing. This is where the future of marketing operations lives.
Digital Plumbing — The technical infrastructure that makes everything measurable: Google Tag Manager setup, GA4 dashboard configuration, schema markup implementation, and the tracking foundations that let you know whether your Dollar a Day spend is actually working.
Speaking and Authority — Over 730 conference speeches at events like Social Media Marketing World, GrowthDay, and GPeC. Podcast appearances on shows like Conquer Local and the James Dooley Podcast. Every stage appearance and media feature is a WHY story that feeds back into every other HOW topic.
Entity and SEO — Building Knowledge Panels, managing entity identity through Wikidata (Q107431064), strengthening NAP citations, and ensuring that Google and AI systems understand who Dennis Yu is and what he is an authority on. This is the root system that supports the entire tree.
WHY — The Outer Ring: Stories and People
The outer ring is where audiences first encounter my brand — not through a pitch, but through a story. Here are the stories currently powering my Topic Wheel:
The Golden State Warriors collaboration — working with one of the most recognized sports brands in the world on their digital marketing, alongside Nike, Red Bull, and Ashley Furniture. These are entity connections that Google sees and trusts.
The Forbes and AdWeek features — press coverage that serves as third-party validation. When Forbes writes about your work, that is an entity signal that no amount of self-promotion can replicate.
The roofing case study and plumber Dollar a Day results — proof that the strategy works for real local service businesses, not just theory. These stories connect directly to the Dollar a Day HOW topic and demonstrate that the WHAT at the center delivers results.
The one-minute video stories and Content Factory output — the raw material that feeds the entire system. Every one-minute video is a WHY story waiting to be connected to a HOW topic and amplified with a dollar a day.
The coaching results and mentoring young adults — stories about the people I have helped build careers in digital marketing. This is the most powerful WHY content because it shows that the system creates results for others, not just for me.
How the Topic Wheel Connects to the SEO Tree
The Topic Wheel and the SEO Tree are complementary frameworks — one plans the content, the other organizes it on the website. Here is exactly how they map to each other:
The WHAT (center of the Topic Wheel) maps to the Trunk of the SEO Tree — both represent the brand entity and core offering.
The HOW topics (middle ring) map to the Branches — each topic becomes a definitive article that serves as a hub page for related content.
The WHY stories (outer ring) map to the Leaves — each story is a case study, collaboration, or proof point that links back to its branch.
The Roots on the SEO Tree (citations, Wikidata, schema markup) do not appear on the Topic Wheel because they are infrastructure, not content strategy. But they support everything — without verified entity data, the content in the Topic Wheel cannot build the Knowledge Panel signals that make the whole system work.
The Topic Wheel tells you what to plant. The SEO Tree tells you where to plant it. Use both. Read the definitive Topic Wheel article on BlitzMetrics for the full framework, and see the SEO Tree Site Directory article for how to build the tree on any site.
This Page Is a Living Document
Like the SEO Tree page, this Topic Wheel is a living document. As new stories are created — new case studies, new podcast appearances, new AI agent milestones — they become WHY stories on the outer ring. As new topics emerge, they become HOW topics in the middle ring. The WHAT at the center stays stable because it represents the core of what I do, but the rings around it grow as the brand grows.
If you are building your own personal brand, draw your Topic Wheel before you create any more content. Put your WHAT in the center. List your HOW topics. Map your WHY stories. Then plant your SEO Tree to organize it all on your website. The Topic Wheel framework on BlitzMetrics walks you through every step.
To see this framework in action, check out our Podcast Appearances Authority Tracker — where we score and catalog 209+ podcast, interview, and keynote appearances using the BlitzMetrics 30-Point Authority Scale. It demonstrates the complete workflow from finding appearances to scoring them for repurposing priority.