I’m excited to announce that I’ll be teaching at Johns Hopkins University this spring. The course is called Applied Digital Marketing: Collaborations with Local Businesses, and it’s designed to give students real-world experience working with local businesses to improve their digital marketing efforts.
Course Overview:
- Dates: March 27 – May 1, 2025 (6 sessions)
- Time: Thursdays, 6:00 PM – 8:00 PM ET
- Format: Virtual via Zoom
- Instructor: Dennis Yu (That’s me!)
What the Course is About:
Students will get hands-on experience creating and executing digital marketing strategies for local businesses. They’ll work directly with clients to define clear marketing goals and develop content that resonates with the target audience. This is not just about learning concepts – it’s about doing the work and seeing the results. Students will learn how to create social content that drives engagement, and track performance using data to refine strategies.
The businesses they’ll work with are real – from local service providers to small business owners – which means they’ll see how marketing strategies translate into measurable business results.
Why This Course Matters:
This course isn’t your typical classroom experience. It’s designed to teach the most important digital marketing skills that businesses need today. By working with real clients, students will learn:
- Effective campaign creation: Using the Goals Content Targeting framework, students will design and implement digital marketing campaigns that align goals, content, and audience targeting.
- Data-driven optimization: Applying Metrics Analysis Action, students will learn how to track campaign performance using key metrics, analyze the results, and take data-driven actions to optimize outcomes.
- Content development: Crafting engaging and goal-oriented content that resonates with audiences, while ensuring it drives both brand awareness and customer engagement.
- Audience targeting: Using advanced targeting techniques to reach the right people across platforms like TikTok, Facebook and Google.
For businesses, it’s an opportunity to work with talented students who can help improve their digital marketing at a fraction of the cost of hiring an agency. Everyone wins here.
Who Should Enroll:
- Students looking to gain real-world digital marketing experience that goes beyond textbooks and lectures.
- Alumni who want to enhance their marketing skills, stay up-to-date with the latest trends, and drive business growth in their careers.
- Professionals and entrepreneurs who are ready to apply digital marketing techniques that generate measurable results for their businesses or clients.
Whether you’re a student wanting to apply classroom knowledge to real businesses, an alumni seeking to boost your marketing skills, or a local business ready to grow your brand, this course offers the hands-on experience and actionable strategies you need to succeed.
This course is all about real-world skills and results – something you can’t get from just reading textbooks. If you’re a student or a business owner, this is your chance to learn and grow.
Register for This Applied Digital Marketing Training at JHU Today
If you’re a student ready to get into digital marketing, or an entrepreneur ready to take your marketing to the next level, get your ticket for this training at JHU, today! I’m excited to help you apply your knowledge in a way that drives real impact.
