Dennis Yu

Unexpected Ways that social media will ROCK your world

You’ve heard about the rise of Farmville on Facebook– 63 million users and growing, representing 20% of Facebook’s users, not to mention that Facebook represents 25% of pageviews in the United States.
But have you considered how game dynamics are beginning to permeate your life and that of your friends in ways that aren’t directly like video games?  Examples:
  • Frequent flyer programs are another form of “more than virtual” currency.  When I was at American Airlines, we saw grown men do nutty things for points.  For example, they would fly from Dallas to Austin and back on December 31st, just to keep their Executive Platinum status.  Other friends will pay $300 more per night for a hotel room just because they can earn points on it if they pay the regular price.  The inside joke at American was that it was amazing what people will pay for a free ticket.
  • Facebook itself is a video game: Consider the factors of game dynamics of collection, unlocking, immediate feedback, levels, and randomization and you have the most addictive video game ever– that also draws in your friends.  Not a gamer, you say?  What apps are you playing?
  • Las Vegas: These guys are the granddaddy of points-based mechanisms.  I think of that city as a giant hotel chain that levies a tax on people who are bad at math.  But really– you have to appreciate how much effort went into every little detail of the casino experience– the exact sounds that slot machines make, the reward cards that give you “comps”, and the way you’re in general just sucked in.
Now consider examples of what the future holds:
  • Multi-level marketing: MLM has historically been known as a system where you sell out your friends to make a little more money.  At worst, it’s a pyramid scheme — at best, it’s a way for some people to make a nice side income. But now that social networks have made visible the connections between people– imagine what is possible when you unleash a points-based referral scheme on Facebook.  It’s already happening.
  • Local Internet marketing: We already talked about how Content Factory is building an army of local entrepreneurs, driven by an expert system, points, and real hard cash earnings.  Imagine playing a fun video game, but where you can make real money and help your friends who own businesses in real life.  Instead of fertilizing their crops, you can drive calls and use our system to learn how in a step-by-step way.  It’s already happening.
  • Time management: Imagine earning points to brush your teeth, get your oil changed, and weigh yourself in the morning. Now, productivity management can be a video game that’s fun.  It’s your life but like FarmVille.  Systems like lifehacker.com and GTD (Getting Things Done) apply points-based tracking to make the mundane enjoyable.  It’s already happening.
We have joked about naming our system ContentFactoryVille, but I think that would send the wrong message.  Regardless, you can’t discount the power of points-based motivation, especially when compounded by the peer pressure effects of a social network that allows for video game-like measurement and leveling.
Now I’m off to harvest my peas before they wilt…
Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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