Our friend Carlos Vazquez charges something like $300 for an hour of consulting via his Fiverr PRO account…
In the package description, he says that they schedule it 14-21 days out since he has limited time. But people can pay an extra $150 to be able to “jump the line” and get scheduled in the next 3 days.
Almost EVERYONE buys this upgrade option.
So now he’s charging $450 for his hour of consulting, which is mechanically the same as selling the hour for $450– but has a way different value perception.
The lesson here– unbundle items from your packages to be able to extract more real and perceived value.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
