Google Knowledge Panels highlight essential details about people or businesses right at the top of search results, boosting online presence and credibility.
This blog post features some of the folks I know who’ve unlocked and claimed their Google Knowledge Panels using the steps we outline in the article how to get a Google Knowledge Panel.
Look at Anthony Hilb‘s beautiful full Knowledge Panel that shows up when you Google his name.
The full Google Knowledge Panel is what I’ve highlighted in red– the colored boxes.
You can keep scrolling to see he owns all the results.
Google knows he runs Anthony’s Lawn Care, how active he is in his community, and who he associates with.
He gets recognized at the grocery store, like a local celebrity.
Notice how many of these results are being pulled from social media.
Most people don’t realize that legitimate SEO comes from real experiences that get shared to social media and websites other than yours. Not from fancy SEO software or abracadabra from the SEO high priests.
Google is trying to understand who you are— by linking together stories, videos, pictures, and various facts about you. Then associating these tidbits with your knowledge graph id, which is your id number.
Your ability to drive more business from Google is a direct result of how clearly you organize proof of what you do with the customers you serve in the city you operate.
Parker Nathans has worked hard documenting his work and taking good care of his clients – which Google can clearly see.
Notice his personal brand site shows up first because he’s connected his content and socials together using our platform.
Dylan Haugen is a young basketball player known for his impressive dunking skills. He now has a full Google Knowledge Panel showing up when you Google his name!
If you have overwhelming evidence that you’re good at what you do, then you’ll show up well on Google, social media, and AI all at the same time.
Not just for influencers — but any entrepreneur or business owner.
Scott Sylvan Bell also claimed his Knowledge Panel recently.
Currently, he has a partial Knowledge Panel, but it’s time to pimp it into a full Knowledge Panel!
We can unlock a full Knowledge Panel by boosting the Confidence Score. One way to make that happen is by filling the blog on your personal brand website with articles repurposed from your videos according to our blog repurposing guidelines.
Using our Knowledge Panel Tool, you can instantly type in your name to see what Google reports on your name, confidence score, and so forth.
Like Angus Nelson did:
And sure enough, he now has a solid, full Google Knowledge Panel.
Expect more of these Knowledge Panels snippets as Google rolls out AI-enhanced search results.
Those of who are a few steps ahead of the breathless AI hypsters know that AI is a processing layer ON TOP OF the information layer of search.
The way to be recommended more in AI is to properly seed the information layer.
Meaning, make yourself, your service, your experiences, your customers, your knowledge, and your reputation easily found by Google.
Thus, Google’s EEAT (experience, expertise, authority, trust) guidelines — which AI tools (even GPT6 and beyond) will never be able to fabricate.
Nixon Lee, Co-Founder of Spine PR, understands this and recently claimed his own Knowledge Panel.
Here’s what Alex Berman says about the benefit of claiming your Knowledge Panel. All you need are the right ingredients
RJ Ahmed recently claimed his Knowledge Panel all by himself using our free content and shared his excitement on Facebook.
You can’t pay someone for a Google Knowledge Panel — even though many agencies will try to pretend you can.
When you have the right authority components, organize them, and then claim them, you get a Knowledge Panel. It’s as easy as that.
Here’s another full Google Knowledge Panel, but with an interesting twist:
Daniel’s main focus is unraveling the details of end times prophecy by relying upon the scriptures themselves and meticulous historical research.
He’s a watchman who is spending his own resources to get the word out– nothing to sell.
A humble servant who makes it not about him, but Jesus. Yet– and here’s the part for you to think about– as more people are watching his videos, they want to know more about who this guy is.
And that’s where being Googleable is important.
We’re running ads on his videos, but not on his personal brand. We built a personal brand website not for vanity, but to train Google’s knowledge graph.
And here is Brady Sticker’s Knowledge Panel.
6 months ago, if you Googled “Brady Sticker”, you’d get a bunch of Tom Brady sticker results.
Here’s the secret…
Brady has done 95% of the work himself. The signals being generated from his efforts to help churches grow are seen by Google in many ways.
Google is a super smart lie detector test that uses 14,000+ variables– way beyond what the “SEO experts” realize to determine what to do.
Click traffic via Chrome browsers is but one signal, as well as engagement from social media (not bot traffic– called CTR manipulation– or fake followers), links, how users behave on your site, etc.
Google can clearly tell in many ways that Brady and his agency are actually doing great work for churches.
Dan Ulin has a similar partial Google Knowledge Panel.
You don’t need to be famous to get one.
Just factually demonstrate what you do, corroborated across many sources and channels. If you’re doing social, reputation management, PR, or social right, you’re already following the steps we teach.
The upside-down L in red I’ve highlighted is Mike Fallat’s Knowledge Panel! He has a confidence score of 142 when you look up his ID in the Knowledge Graph API, meaning that he has moderate strength. We’d like to be above 500.
Easy for Mike to rank on his name, since there aren’t many people with the same name. But we want a full knowledge panel to show up.
Especially since Mike is the BOOKMAN, who has gotten 300+ authors to best-seller status!
Richard Bliss claimed his Knowledge Panel just about a month ago.
Now, a full knowledge panel appears when you Google “Richard Bliss.” He’s not a “celebrity,” but a recognized authority in his niche, which is what matters.
Here’s what Caleb Guilliam’s beautiful Knowledge Panel looks like.
Anyone can buy a blue check mark on any social network, but not a Google Knowledge Panel.
So, when Danny Leibrandt created solid content on multiple channels and also got some high authority, relevant links, this not only helped him get a Knowledge Panel, but it also helps him rank better on searches he wants to show up for!
Here is Austin Palacios’s full Knowledge Panel.
Notice how podcasts– repurposed to YouTube and social, is the fastest way to get a Knowledge Panel. Then repurposing episodes into a book helps even more.
Keigan Carthy also has a full Knowledge Panel.
A few things to notice about how he did it:
+ His personal brand website is what ties all these objects together — see right side.
+He’s unified his bios on all socials and sites to show he makes the phone ring for roofers. It’s super clear to Google that he serves roofers, instead of anyone on the planet who needs digital marketing.
+He’s got a few articles on BlitzMetrics that are well-written — packed with detail on his actual experience running roofing campaigns.
He’s not “famous”, but he’s organized and repurposed his content across multiple channels to send a consistent signal to Google.
You couldn’t even find him two years ago if you Googled him. Now he’s one of the growing group of agencies in our certification program who are helping local service businesses become more Googleable!
Roger Wakefield also has a Google Knowledge Panel. His YouTube channel ranks #1, ahead of his website. For most, the top result will be LinkedIn or their strongest channel.
Now, Roger aims for a full Knowledge Panel with all the social media boxes.
When his book is released, this might happen, as it ties everything together. Running Dollar-a-Day ads on multiple channels will show Google his audience is engaged.
Alexandria Lightning, the founder of Lightning VIP, also claimed her Knowledge Panel a few weeks ago.
And so did Briana Schunzel!
Don’t sleep on this. Get Google verified and also claim your Google Knowledge Panel now. It’s free and easy.
If you’re unable to trigger your Knowledge Panel or an incomplete one appears, use our Knowledge Panel Tool to find your Knowledge Graph ID. Then, complete the simple Google verification process.
I’ve found that triggering a Knowledge Panel for friends can be easier by making them authors.
We generate a book from transcriptions and AI processing of a few hours of video recording. Next, place these books on high Domain Rating sites (such as Free-eBooks.net) with contributor accounts in your name – not blackhat!
Having trouble getting Google verified? It might be because Google is confused about your name. This can happen if your personal details are on your company’s About page or if your company’s information is mixed into your personal brand site. You need both — a personal brand site and a company site. They can link to each other, but they should serve separate purposes.
Chances are, you already have most of the key ingredients to trigger a Knowledge Panel — they just might not be organized the right way. Want our team to help?
