Dennis Yu

Want to get a blue checkmark on Facebook?

If you want to get a blue check mark here on Facebook, don’t pay for it. That person trying to sell this to you will likely get banned, as will you.

I get hundreds of random requests for this and I decline every single one– not just because it’s wrong or would burn me, but because most of these self-promoting “influencers” don’t merit a blue tick, meaning that they’d get rejected even if I submitted them.

Ironically, it’s those brands well-known enough to not need to ask that get the blue check easily, while those who beg incessantly are those who probably shouldn’t get it.

The blue check mark might be great for ego– yes, I have it on Facebook and Twitter, but won’t do much for you.

If you have sponsors, you can use the Branded Content Tool, which allows them to boost that particular post and see analytics. And perhaps you get a slightly higher engagement rate in comments, where people notice the mark.

As a business on Facebook, you can get a gray check to show that you are a verified company to prove the legitimacy of your page.

Twitter you have another blue check to prove your page’s account is authentic.

But other than that, I don’t see many valid reasons for a blue check for most people.

With Wikipedia, you have to be “notable”, which is almost the same as saying you get spoofed a lot. So do you have so many impostors out there that this is an issue?

If not, then move towards actually building your brand instead of fluffing up the appearance of your brand.

Easier to buy 100,000 fake followers on whatever social network via Fiverr— just as impressive and useless.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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