Want to know how to spot in 15 seconds whether an analysis is worth reading?
Here’s an actual attempt at analysis that an internal team member submitted on the performance of a client. Look it over for second and see if you can tell what company it’s for.
If you can’t, then it means they’re robotically going through the numbers– reading numbers off a chart, instead of understanding WHY a key business metric went up or down and WHAT we need to do about it.
So here’s the tip– look for rich GCT (goals, content, targeting) in what you or a team member submits. If they don’t intimately understand the heart of your company, then they’re just mindlessly cranking out charts– something a simple computer program could do in converting stats to sentences.
Are you or your team members guilty of this– to pretend to be doing analysis, when you’re just regurgitating numbers from a report? Look for GCT as the telltale sign.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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