Want to know the #1 mistake I saw being made by nearly all marketers in 2019?
They wrote copy that looks like it came from a marketing department, not a human.
All this talk you hear about being genuine, human, personal, and conversational is just another way to say this…
Do the EXACT OPPOSITE of what looks like an ad.
That means: – Use vertical video instead of landscape. – Have “cell phone” style videos + images instead of only professional studio. – Share what your customers, employees, and partners say– instead of just what YOU have to say about your stuff. – Eliminate the call to action– they’ll still find you if they’re interested. – Educate and entertain BEFORE you sell. – Have short copies and messages, not long-winded sales letters.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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