Because you aren’t starting with empathy.
When you show you care about people– not as a marketing ploy designed by a fancy New York ad agency– you’re showing you understand their pain.
And when they know you can relate to their situation, and have a clear solution to their problem, then they’re in a position to buy from you.
When you share your WHY story (via a one-minute video), you’re demonstrating you can relate, have the expertise, and can solve their problem.
And only then can you talk about the features and benefits. Most businesses go straight to selling on price, features, and technical specs– failing because they don’t earn trust first.
They want to know that every marketing dollar is driving sales– sounds reasonable enough. But they’re unwilling and unaware that they have to build sequences that start from empathy and then sequence through to a sale.
Do you have that initial ingredient and have you set up digital plumbing to track the ROI from it?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.