It’s the most important factor in your business success.
And that is your team.
So take care of them, do anything for them, and help them achieve their goals.
Because when you do, you have a competitive advantage that nobody can copy.
It’s not your business model, how much cash you have, or how fancy your offices are, or how glamorous your lifestyle is.
What matters most is your ability to attract, develop, and retain talent— no matter what line of business you are in.
A few of us took half a day off to ride jet skis at the lake, then do In-N-Out.
These are the investments that matter most in the long run.
![](https://dennisyu.com/wp-content/uploads/2020/04/DennisPresentingToStudents-21.jpeg)
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.