Make the greatest impact you can for others so they can tear a corner of the dollar for you.
Don’t talk about your success or make it about you- have others talk about you.
You’ll never again need to “convince” anyone that you’re good at what you do- your community speaks for you.
Intentionally spend your precious time with others who share the same vision- their community is now yours and vice versa.
Publish most of your knowledge transparently and for free. The ones who value their time will value yours- and pay accordingly, handsomely.
This is how to make meaning, which then makes money. The ones who seek profit over passion, get neither. And the ones who start with meaning get both eventually.
This is how you get alignment between your work and what you love.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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