Two notifications here show our interactions being a multiple of our reach. Except in rare circumstances, like photo gallery views and super small audiences, you cannot have an engagement rate greater than 100%.
Should you freak out at this bug?
Nah, any more than someone in California losing their mind over a 3.0 earthquake or seeing jaywalking in India.
We seek to have a 10% engagement rate as part of our “Standards of Excellence”. So if 1,000 people see something, we’d want at least 100 interactions to know that the post did well, paid or not.
And if the engagement rate is high, we would consider putting some “boost” dollars behind it, whether to a lookalike audience (top of the funnel), first touch video view audience of 10+ second viewers (mid-funnel), or 28-day site-wide audience (conversion).
Watch your notifications to see what Facebook thinks is doing well– then seek to understand why they think so, whether false alarm or real.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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