We don’t make our clients figure out what needs to be done.

Any more than a surgeon asks the patient what surgery to perform or what scalpels to use.

You should do the same in your line of work, not allowing your customers to dictate how things are done.

Let them specify the goal, while they trust you on the tactics.

If you’re just selling your time or if you don’t really care about the end result, then let the patient walk in, and tell you what to do— yet still hold you accountable for failure.

The customer is not always right.

So choose your customers carefully.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu