But what is something we fire people for is the attitude— how they respond after having made a mistake.
Are they coachable or are they defensive?
Are they accountable or do they try to blame others?
Do they clearly understand what went wrong or do they insist everything is just fine?
Are they solving problems or are they creating problems? Skills you can teach, but attitude you cannot.
If you’re hiring for the long run, don’t worry about their skills or even the little mistakes that happen along the way.
The right people will learn quickly and respond positively to your feedback.
Find companies that encourage team members to experiment and fail gracefully, since that’s how we all learn.
Don’t penalize people for trying, even if they fail the first few times.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
